We are Expert in Designing Satellite Legal Sites [ aka: “Marketing Legal Websites” ]
We have over a decade of designing custom law practice websites that are specifically designed to connect with and convert website visitors to clients! If you can only afford one site get a Marketing Legal Website to first grow your practice and later on fund a more “refined” corporate site to share with your old law school professors, local judges, court staff and DA’s. Marketing sites are designed to be found by targeted prospective clients and after being found clearly communicate your “call-to-action” message that addresses a new clients’ immediate legal needs. Marketing Legal Websites are designed and launched to grow your monthly revenue.
Marketing Legal Websites vs. Corporate Legal Websites
If you have a Corporate Site (e.g. WilsonLaw.com) then a Satellite Site or “Marketing Site” will be designed to target your best or most profitable law section or niche market (e.g. SanDiegoDivorceLawyer.pro). Marketing Websites for attorneys can be designed and deployed to market each partner or associates’ specialty to keep the pipeline filled with clients and cases for their law section.
Niche Marketing – Is it better be a big fish in a big pond or a big fish in a small pond?
Niches – Many of our clients stumbled into a legal niche specialty after a couple of odd cases and became really expert at something that was also very profitable because they are so good at it —IF ONLY they could line up a constant stream of clients (e.g. Bail Bondsman’s BUFF Account Refunds, Family Law QDRO’s, bizarre criminal charges, etc.) A marketing website can be designed and deployed for a niche specialty that will attract that select client that you can predict a slam-dunk outcome and a happy client. Such niche clients are almost always moneymakers. Niche websites are VERY powerful because there is often little or no local competition —and if there is a competitor they haven’t had the smarts to set up a dedicated website to harvest the clients. Get on top of your niche and stay on top!
Traits of a “Marketing Legal Website”
Marketing legal websites are generally more graphically-rich, more client-friendly, and have very specific “Calls-to-Action.” Marketing sites are more apt to get your phones to ring from prospective clients. Even your most educated, professional, and well-to-do prospective clients will respond more often to a graphically rich legal site that is easier to scan and navigate than a more text-based site. They simply work better. Period.
How do we know? – Because for years we have had the opportunity to manage some big budget PPC Advertising Campaigns for larger national firms as well as some solo lawyers in over-saturated local markets that had to have sizable monthly PPC budgets or they would starve. When big firms and solo practitioners are spending upwards of $1,000 per day to keep s constant stream of new clients, it only makes sense to do A vs. B testing to see WHICH website designs are more effective. Just like your optometrist will do in an eye exam: “Which is better – A or B?”
We built and deployed multiple website versions for the same law practices running simultaneously. The easier-to-read, more down-to-earth, more graphically-rich website versions ALWAYS outperformed the more text-heavy websites – sometimes 2-to-1~! For that $1,000 spent on ads we’d receive TWICE as many new client calls! Today we put our experience to work for law firms interested in growing their practices and improving their take home pay no matter if their sites are being found organically, by PPC, or a combination of the two.
“But… We’re Looking for a Sophisticated, Classy, Cultured Corporate Website Design”
No worries…… If you don’t yet have a “corporate” legal website – a masthead site for your business cards, we totally understand. If you require a “more text-based” cultured, high-brow website because of your specialty, your clientele, or simply to be the masthead corporate website imprinted on your business cards in time for your upcoming law school reunion – business cards to hand to those former professors and current-day judges – we can design and deploy a classy, non-marketing website for you in days —not months. Frankly, we have some clients who have the “boring,” scholarly, less-effective website printed on their business card that they can pass out at cigar and wine tastings –BUT– they are anxious to have us design them additional Satellite Sites —Legal Marketing Websites— so they can actually grow their bottom line. We get it. Where was it taught in Law School: “Thou shall have but ONE website?” Many of our clients who are good at a half dozen legal specialties — have us build them a half dozen niche-specific websites over time – all working tirelessly at “being FOUND” by prospective new clients seeking specialists in those law sections.
message to the many in hopes of persuading the few.”
–M. Lawrence Light,
Chief Marketing Officer, McDonald’s
In the end, we are the geeks and you are the boss! We will design for you a Law Practice Website that is based upon your vision and showcases you and your firm in the manner that represents your style and your firm’s values. Your new legal website will be built with SEO-optimization fully in mind so that when it is deployed and goes “LIVE,” your site will be Search Engine Optimized for your target client AND Geo-Targeted to your city, county, region, state or practice area.
Get Professional Web Design and SEO from lawSITES.PRO
Don’t leave your website design and critical SEO in the hands of an amateur. If your law practice website hasn’t been getting the job done, then your practice is suffering and missing daily opportunities. Get the clients and cases you deserve with professional web design from lawSITES.PRO.