Live chat help is accomplished by installed a software script on your website that allows website visitors to make immediate contact with a Live Chat Associate via an instant message form of chat window. Live Chat associates are trained legal call center employees who can respond to your website visitors with prepared scripts or more conversationally as we get to know your law practice or business. A Live Chat associate helps break the ice, while clearly representing themselves as staff –not attorneys– and are able, in 8 of 10 chat conversations, to come away with a chat transcript that will give you, the attorney, a thumbnail of the client and matter, and the visitor’s acknowledged expectation for a personal call from an attorney, paralegal or case manager and one or more contact phone numbers to make that happen.
Live chat has soared in popularity in the legal community because of its ability to generate measurable conversions from website visitors to law firm clients and the corresponding return on investment (ROI). Are you late to the Live Chat marketing opportunity. Below are 4 reasons why you might consider Live Chat Help and the benefits that will accrue to your law firm.
1. Better first impression with your prospective client
Prospective clients, like anyone else in our “want-it-now” culture, are seeking a solution to a legal problem or matter and they appreciate the virtually instant response via online live chat. Immediate response will often keep a visitor from clicking away in search of another law firm’s website. How many clients have you lost over the years when you were unable to take their call or get back to them in a timely fashion? Lawyers are busy people: client meetings, sequestered time to draft motions, travel, depositions, court appearances, and so on. A conversation with a person from your website and the reassurance that a return phone call is “pending” will almost always ‘stay’ or short-circuit further lawyer shopping and assure that if their is a good client or case it will be awaiting your call to lock it up. Within minutes of a chat conversation, you, your partner, associate, paralegal, case manager, or ALL of you are immediately notified with a copy of the transcript, the search engine search string that brought the client to your website, their city, state, zip code, PC, Apple, tablet or mobile device, the operating system they use, an email address and one or more phone numbers.
When people decide it’s time to find a lawyer, they go to the Internet with some expectations of finding and connecting with someone who can solve their problem: right then. Not tomorrow or next Tuesday. We live in an immediate gratification culture and when prospective clients are on your site for long enough that they are obviously comfortable with you and notice that there is a live person accessible via the “Live Chat,” they can –and will– reach out and get that instant connection that gets them a step closer to finding the lawyer or firm they are shopping for.
Our experienced live chat operators are able to reassure the prospective client, often letting their dread or anxiety fall away as they realize that they may have found an experienced law firm that will be able to solve their issue. Visitors are clearly informed that we are not attorneys, and without going into any confidential discussions nor offering any advice we almost always obtain a clear outline of the matter, secure all their contact information and immediately forward it to any person or groups of people that you specify at your firm. Most of our clients are calling the solid-looking cases back within 5 minutes of our initial chat. In any case, the prospective clients depart from the online chat conversation feeling that they have finally been listened to and cease shopping for another lawyer. It is common that we are profusely thanked for “being there.” Live Chat conversations make a powerful first impression and is far more satisfying than filling out a static contact form and then wondering if they will ever hear back. Contact forms are so sketchy with no assurance of contact or a call back, that most web searchers will continue searching until they make a connection with someone. Why shouldn’t you be that someone?
2. Improve your conversion rate and ROI from the Web
Internet Marketing, whether for a law practice or a business, is a term that means: getting new customers, clients, or cases from the web. The better your Internet marketing efforts, the better your conversion from web visitors to clients will be and thus your ROI (Return on Investment). There are three hurdles to Internet Marketing:
(ONE) —Design and deploy a great-looking, technologically up-to-date, content-rich website
(TWO) —Doing all you can to help in “being found” or “standing out” in that huge sea of competitors
Your website must be “found.” Your website needs to stand out in a huge sea of competitors. This is the step where the majority of law firms –and other businesses– drop the ball and their cool website is rarely, if ever, seen by anyone other than the lawyer and staff to make sure it is still “there.” Other law practices are just happy that they have the corporate website online and printed on their business cards where existing and referral clients can find their site to get phone numbers or perhaps map directions to the law office.
Then there are other law firms who have no interest in web marketing to build interest, traffic and organic rankings but are absolutely delighted in just having a great website as a “landing site” for paid search results, commonly called a Pay Per Click (PPC) campaign with Google and Bing. A PPC campaign will pair up prospective clients who are searching for a very specific lawyer (divorce, probate, personal injury, etc.) by typing into Google search something like: Miami Personal Injury Attorney. When people search for those very precise keyword-strings, paid ads can appear on PAGE ONE Google, Bing and Yahoo in the geographical service area, and on particular days and times that make sense for both the client and the law firm. PPC campaigns ensure as much traffic as a law firm is willing to pay for. We have several PPC clients who call us to “pause” their PPC campaigns because the ads works so well that they have too many clients, or a lawyer would have a significant multi-day trial and simply was not able to field any more new client calls for a spell.
Once you are found, however, you need to convert that potential client into a customer, client or case. You could bring thousands of visitors to your site, but if the site isn’t converting your visitors into clients, the website is of little value to your business or law firm.
(THREE) —Converting website visitors into a new customer, client or case.
Live associate chat has been proven to increase conversion rates. A recent study suggests that 44 percent of consumers on the Web seek live help when they are shopping online and consider it very important. The survey respondents suggested that having the ability to ask questions in real time while making a decision to purchase or find a service provider was one of the most important features a website could provide. When a live chat operator welcomes a potential client, they feel engaged and are compelled to share why they are on your site. As soon as they engage with the operator, you dramatically increase the chance of collecting that individual’s trust and their contact information. This gives your firm the ability to quickly follow up and talk with the prospect. When you increase conversions from your site, you maximize your firm’s ROI from the Internet.
3. Differentiate your business or law firm
Marketing-savvy law firms continuously seek ways to differentiate themselves from their competition. Live chat is similar to having an online receptionist. Potential clients are often facing the most difficult situation of their lives, such as recovering from a serious injury, or dealing with a divorce, bankruptcy or a recent arrest. You can differentiate your law firm by providing an immediate response to their questions and comforting them in their greatest time of need.
4. Offer Unparalleled customer service
Offering your website visitors the ability to engage in real-time live chat provides visitors unparalleled customer service which harkens back to our first reason (an opportunity to make a good first impression). Having Live Chat associates available to visitors can also help reduce your website bounce rates (this is where visitors click-in and then almost immediately click-away), improve your conversion rate and satisfy your visitors’ need to solve their pressing legal dilemma.
Get Live Chat Service for your Law Practice Website Today
If you want to add Live Chat service to your law practice or business website, give us a call. Get the customers, clients, and cases you deserve by making it easy for prospective clients to make contact with you. When phones don’t ring and contact forms are avoided, Live Chat will often be the contact channel of choice.
Business Internet Marketing: — Objective: To Stand Out In the Crowd
Each day tens of thousands of businesses create and deploy their website with the hope that their lone tree will somehow stand out amongst the endless forest of competition. As the internet playing fields becomes ever more over-planted, clever business owners, must recognize their need to take advantage of BETTER Internet Marketing Strategies. Our Law Practice and Business clients come to us to design and build a WordPress CMS based website that will be engineered to beat the competition because it is cleverly planned and expertly-crafted with serious page-by-page SEO. Moreover, we will have a web marketing plan that can leverage social medial sites to extend the reach of the client’s website by compounding exposure and organically-driving new website traffic to their website. If they do this better than their competitors, their site will stand out in the crowd.
Web Traffic can be bought or cultivated and harvested for FREE. FREE is BETTER and MORE POWERFUL
Internet Marketing For Business will always include one or more social media sites that are connected –linked back– to your website & blog. The more you or your staff works the available social media channels by re-publishing regular BLOG postings (be they called: news, articles, press releases, etc.), the more success you will experience. There can even be a tipping point where you will be stunned by the success trajectory that your Internet Marketing Efforts will unleash. All that is required is a little persistence (e.g. one article a week) and without any Ninja Web Marking Skills you and your business can significantly rise above the noise. When that happens, your website/blog will be able to showcase your skills, products, or services where they will actually be seen! Customers searching for you will FIND you. Customers not searching for you will STUMBLE INTO you!
The Good News: Businesses not yet on the web, or those already on the web, but virtually invisible, there is hope. Let’s get you found!
Case Study: Idea Paint
Let’s take a peek into a company that had a great idea! – How cool to be to have all your office walls become HUGE White boards for brainstorming. How many parents might think it cool to allow their crumb-crunchers to express their creativity and artistic skills on some walls of the home without reverting to that dark green chalk board paint that sucks the light and joy out of a room like a black hole? Well, the folks at Idea Paint have a great product and they took full-advantage of Social Media Marketing in getting their website found and their message loudly broadcast.
The 13 Social Marketing tools IdeaPaint.com used to leverage their amazing growth and success:
- WordPress CMS Website IdeaPaint.com MORE…
- Website BLOG IdeaPaint.com/blog where 4+ articles per month were posted going back to December 2009
- Facebook Page
- Google+ page MORE…
- Twitter Page
- YouTube Channel
- Vimeo Channel
- Pinterest Page
- LinkedIn Page
- Flickr Page
- Wikipedia Page
- Google AdWords Campaign and to round out a baker’s dozen of exemplary marketing efforts:
- Live Operator Chat System that asks the visitor if they can lend assistance? MORE…
Is Idea Paint a successful company?
As Homer Simpson might say: “Do’ah!” Google ‘Idea Paint’ for yourself! Below is a visual graphic of how IdeaPaint.com as well as many of our Law Practice clients use Social Media Accounts to propel their websites, their businesses, and their marketing message to the world:
Other Reading: Social Media Marketing for Law Firms
Internet Marketing should be a routine part of ANY sized Businesses
Start-up or Home-Based Business? – Internet marketing for business is applicable to the smallest home-based operation or start-up business, as they need growth the most. All businesses should attempt to take advantage of the amazing results that are possible using proven Internet marketing methods. Back is 1998 some business owners were telling us that they would never sign up for an email account, “after all,” they’d say, “Who needs one – we get mail delivered right to our door Monday through Saturday.” How did those short-sighted predictions pan out for them? Little more than a decade later do you know ANYONE under 95 who doesn’t have email? Who could have imagined, back in 1998, that Amazon and other e-tailers would be the downfall of such brick-and-mortar giants as Tower Records, Borders Books, Blockbuster, Crown Books, Virgin Megastores, Circuit City, Federated, Good Guys, etc. —many , if not all, closed their doors, in large part because of online e-commerce options.
Participate in Internet Marketing —or— Be Virtually Invisible
Small businesses that are not engaged in selling products or services online should still leverage the power and reach of Internet to promote their service or brand. If you don’t invest in an Internet presence your business will be invisible. Internet Marketing should always be a routine part of doing business. Business Internet Marketing is as essential as paying your phone bill – maybe more so – because if you have no new customers why do you need an operating phone?
The Good News? – You don’t have to wear yet another hat nor hire an expensive Internet Marketing specialist to drain away precious revenue. Business Internet Marketing can be outsourced to some cost-effective, competent geeks for less cost proportionally than a business would have been paying out monthly in 1998 for a full page Yellow Page ad. Moreover, if you give Internet Marketing as much attention as you should, the results will surpass the results of old school publications and you will come to dominate your marketplace in your geographical service area, while trumping your competitors. It’s all about visibility and getting your website “found,” and your company’s message “heard.”
(1) Get your website dialed-in. (2) Make routine marketing steps. (3) Grow your Business
While there are increasing numbers of businesses flooding onto the Internet, some of them your competitors, the good news is that most of them will be clueless as to what Internet Marketing is, why it is important, and how easy it will be for you to blow right on past. Other businesses’ ignorance of web marketing will open a highway wide enough that you can drive straight up the mountain and end up solidly on top. You don’t have to be a marketing expert, you just need a simple road map of the basic steps necessary to build web traffic, increase web rankings, create some legitimate and potent backlinks, and be found by customers looking for your product or service. Business Internet Marketing is the best and most cost-efficient way to grow a business and ensure your success.
The Web creates a “Level Playing Field” The smallest business can trump a larger competitor!
|A well-designed CMS website having superb Search Engine Optimization techniques, a connected BLOG, and some Social Media Pages set-up to extend the reach of your website, and you can effectively market your business as well as anyone that you might have been watching dominate your particular business sector. Because the Internet absolutely “Levels the Playing Field,” your most powerful and wealthy competitors can be bested by some basic knowledge and some routine perseverance. We know! We get many one person businesses launched and hitting the ground in a growth mode often far exceeding the most optimistic initial expectations.|
repeated day in and day out.”
–Robert Collier, Founder of Collier’s Weekly
Get Professional Web Design and Expert Internet Marketing Assistance: Email us. Chat with us. Call us.
Don’t leave your website design and Business Internet Marketing in the hands of an amateur. If your business or law practice website hasn’t been getting the job done, then you are missing daily opportunities for growth. Get the customers and clients you deserve with professional web design from lawSITES.PRO.
Other Reading: Social Media Marketing for Law Firms
lawSITES.PRO offers expert Pay Per Click management services for law firms that are looking for instant PAGE ONE visibility on Google, Bing or Yahoo. Our Google AdWords PPC management team will set-up your PPC campaign, build comprehensive list of keywords, keyword-strings, and long-tailed keyword-strings which will position your campaign to harvest the highly-focused clicks for the least price per click cost. We’ll do the same on Bing and Yahoo if you wish.
Search Engine Marketing vs. Search Engine Optimization (SEM) vs. (SEO)
Search Engine Marketing (SEM) refers to advertising on various search engines such as Google, Bing and Yahoo by using the power and flexibility of Pay Per Click platforms such as Google AdWords or BingAds (which includes Yahoo Search that Microsoft purchased in 2011). In many web marketing situations, Pay Per Click marketing offers a quicker solution than waiting for Search Engine Optimization (SEO) to get a law firm’s website found for FREE (organically) for the search strings important to bring the law practice the clients and cases they need for growth. Moreover, even if your website is making Page ONE for a particular keyword-string, are you aware that there is a whole demographic that will NEVER click on an organic result and will ONLY CLICK on paid ADS? Lesson? – You need to cover all your marketing bases. Hopefully the searchers will click on your FREE result, and save you a few dollars, but in growing a law practice, we cannot assume consumer’s behavior. Advertising on Google AdWords or BingAds via Search Engine Marketing allows for instant Page ONE visibility on the search engines for your exact keywords on the precise days and times you specify.
Can’t we wait for our SEO expert’s work to pay off?
Generally speaking: “No.” Every law firm that wants to be successful at web marketing and growing their law practice will have a PPC Campaign operating at some level to fill in the gaps in their organic efforts. Moreover, law practice sites may do better organically for a city or town, but may not have sufficient “juice” to rank for larger, broader searches that most lawyer-shoppers choose. Most people searching for a lawyer to address a serious or important legal issue will not do an Internet search for their local neighborhood lawyer. People will NOT typically search for:
- “Small Town, Strip Mall Criminal Defense Lawyer”
They do not want the search results to return the guy or gal who just passed the bar, and who has a desk set-up in a retail store front wedged between a Domino’s Pizza and a Circle-K 2-blocks from their home. What they will do is purposefully “widen their search net” by searching at the major city or county level such as:
- “New York Criminal Lawyer,” or
- “California Criminal Attorney,” or
- “Atlanta Area Criminal Defense“
The problem is being found for those broad keyword-strings —such as the 3 examples above. New York, California, or Atlanta where there is significant competition for the organic slots. Because of the competition, the chances are, your site will not make Page ONE, and isn’t likely to get to a Page ONE ranking anytime soon. There are only 7 to 9 organic slots available and there are 1,000’s of criminal lawyers competing against you to win them. The numbers simply are not in your favor. At least not all the time. Even if you have the best, most Ninja-awesome SEO people (like us) dial-in your website six ways to Sunday, chances are there are 7 to 9 websites in those geographical areas that are equally-well SEO’d AND 7 to 9 of the law practices likely had the good sense to get their websites UP & LIVE way back in the stone age (1997) and have earned a decade+ to-die-for Google Page Rank which will be grandfathered in that prohibits us from seeing Google Page ONE for a very broad keyword-string in the near future. Our only short-term option, if we want a shot at securing new clients and cases, is to buy our way onto Google Page ONE results for our chosen keywords. We will pay amounts we are willing to pay on the days of the week and times we choose. Such is the flexible power of SEM.
We did a Google Search for our 3 examples. PPC allows 11 law firms to buy Page ONE slots in our 3 examples
Below – If you click on any of the three screenshots, you will see that there are 7 to 9 ORGANIC slots on Search Engine Page Result #1
(SERP-1). In these 3 randomly chosen competitive markets, the only way to get Page ONE visibility is to buy your way onto the Page where you can secure 1 of the 11 available PPC Slots. The Atlanta Attorneys —Conaway & Strickler— made it on to Page ONE in ORGANIC results and also have a concurrently-running PPC ad in the top 3 PPC slots. Conaway & Strickler have taken the best approach in that they know that a constant demographic of Google Searchers NEVER click on organic results and ALWAYS rely on paid PPC Ads for their product and services shopping. Moreover, they made the last organic slot on Page ONE and the percentages drop dramatically from organic slots 1,2 and 3.Take a closer look:
Some SEO-only companies Poo Poo Pay Per Click Campaigns
We hear and read on the websites of SEO only companies where they poo poo PPC campaigns no matter what. In a perfect world, where there is not a sizable percentage of the population who only choose paid ads we might agree. In a perfect world perhaps use a PPC campaign until or if the SEO shows signs of getting awesome traction. Traction with Bing and Yahoo, in our experience, can show up quickly, often in 10 to 21 days. But darn it, our clients demand Google results: whether SEM, SEO or BOTH paid and free. But there’s a waiting period for Google to pay attention to your SEO efforts. SEO traction with Google, in our experience, requires 3 to 6 months minimum, and often a year in busy over-saturated markets. What is it with Google? Do they have a hazing timer programmed into their code, so it is like boot-camp for all new and re-booted websites? Must be, because it doesn’t make a wit of difference if the publisher of the new site is an already “Google-trusted organization…” Go figure.
Since it is not a perfect world, if that demographic of the public that click ONLY on PPC ads were sent to a “re-education camp of hard-knocks” where they would be required to start their own business, commission a business website and then work furiously and wait months or years for their website to climb in search engine rankings and hopefully get to Page ONE for some of their hoped-for keyword strings, we speculate that our paid-only demographics would THEN appreciate what it means to claw your way to the top of search engine rankings and THEN they too would start clicking on organic search results. In that imaginary world, we would agree with our SEO-only brethren that they are right. Owners of businesses and law practices cannot blow-off marketing channels that produce measurable results in the real world.
SEO only is kind of a “feel-good concept,” as our clients are saddled with the practical reality and responsibility to grow a business or law practice and must use all the marketing tools at their disposal including SEO, PPC, or Social Media Marketing. Savvy business owners cannot ignore other useful and productive channels of the Internet and and simply discount groups of potential clients simply because they don’t value what organic rankings are all about. The fact that a serious slice of the population does not realize that websites that earn Google’s trust and respect to where they make it to Page ONE, and do not comprehend that those rankings are a significant indicator that the company behind the website is probably (1) longer-established, and (2) more experienced than some of the companies behind the PPC results on the same page. But again – We are discussing the advantages of PPC from the vantage point of marketing a business or law practice, and that means taking advantage of all viable marketing channels that will come together to get more clients and more cases.
We already dominate Google Page ONE – Why should we consider a PPC Campaign?
Even if your law practice website was launched in 1997 and you are almost always Page ONE for some keyword-strings, a companion pay per click advertising campaign may add significantly to your web conversions —due, in part, to those who could “give a rip” that you’ve earned your website rankings and in part because you absolutely cannot be Page ONE for ALL of the numerous variations of search strings that you will want to be found for.
New Company? New website? New Associates coupled with a new niche-marketing website?
PPC is always a valuable tool for any new law practice, new website, or to support a new legal niche marketing website that you are launching to support a new revenue stream for your practice. For one of our boutique-sized California law firms that has managed to grow throughout the devastating recession that took hold about Q4 2007 and continues on, —every time we complete a new niche marketing website, the founding partner cannot wait for a our new PPC campaign be launched to support that website and bring new clients and cases to the new associates they’ve added to their legal team especially for that law section and niche.
Get your Law Practice attracting more clients and more cases with a cleverly-designed PPC Campaign!
Getting the most out of Pay-Per-Click advertising seems easy – but it is actually very complex with lots of ways to get better results for lesser costs by knowing the minutia of setting up campaigns and leveraging quality scores and other inside baseball techniques. Hiring a professional PPC Campaign manager will result in money saved while adding new clients and cases from your web marketing efforts.
A results-driven, tightly-focused, Pay Per Click Campaign is one of the few cost-effective ways to grow your Law Practice. When coupled with a SEO-optimized Law Practice Website, and a social media marketing tie-in that will generate the traffic and rankings whereby your website will be found more often by more people “organically,” you will be covering THREE critical channels of effective Attorney Internet Marketing.
PPC gives you absolute control over pin-pointing EXACTLY who will see your ads.
PPC is particularly effective at putting your legal specialties in front of the exact people who are searching for you at the exact moment in time that they hit the enter key to initiate their search – PPC can be incredibly powerful~!
AUTHOR’S NOTE & DEDICATION: Years ago I had a construction and manufacturing company that added wine cellars and intimate private dining rooms to West Los Angeles and Hollywood area restaurants and installed high-tech armoire-sized and walk-in wine storage vaults in the homes of the rich and famous. Every morning I would have breakfast at “Patys Restaurant” on Riverside Drive in Toluca Lake, CA. At least once a week I’d have the pleasure to have conversation with comedian Jonathan Winters who also called Patys his morning diversion. Mr. Winters was not only a clever and funny entertainer, he was a skilled and adroit businessman. Jonathan passed away in April 2013 and he will be sorely missed:
If your best-possible clients are not coming to you, you should to swim out to them. Google AdWords and BingAds will enable your law practice to swim out and meet your exactly-perfect prospective client.
Why Your Law Practice should have a PPC Campaign
Generally speaking, a law firm’s top priority and reason for being is to increase your client base, find better cases and generate profits while serving the legal needs of your clients. To be in a position to meet any of these goals you need to have your law practice FOUND by those potential clients that you specifically want to target: your legal niche. You need VISIBILITY by that perfect demographic of new clients that needs you – just as you’d appreciate them as new clients. You need a legal Internet Marketing Strategy that promises cost-effective results getting you in front of your precise target audience. Pay Per Click Internet Marketing is a marketing tool that assures that you get exactly what you pay for no matter if you are an unknown new lawyer or a 30-year regionally-recognized veteran.
Advantages of the Pay Per Click marketing model
The Pay Per Click marketing model is quite potent. The PPC legal marketing programs allows your law firm to target specific keywords –and strings of keywords— that would best be the common denominator of WHAT you do and WHAT your potential new clients are searching for. You know exactly WHAT keywords relate best to your law firm and your law firm’s geography. For example, if you specialize in DUI Defense in Miami, FL, a small sampling of the 100’s of keyword-strings might be:
The nuts and bolts of a Pay Per Click Management Campaign
A well-designed PPC Advertising Campaign can match you to prospective clients geographically by telling the search engines that ANYONE searching for these DUI KEYWORDS in a 20-mile radius of YOUR Miami, Florida law office will see YOURS ADS when SPECIFIC words are searched for. If someone CLICKS on your ad, you pay. If your ad is seen but not clicked – there is no charge. When YOUR ad is clicked, the prospective client is taken to YOUR existing or new Law Practice Website. If the prospective client identifies with you because of your website’s message, hopefully they will call you or, if the visitor works after your business hours, they will respond to a live chat operator, or e-mail you to set up a consultation. Criminal Lawyers generally run PPC ads 24/7/365, while lawyers catering to elective legal services: bankruptcy, family law, divorce, business, tax, immigration, will often run their ads from the opening of business to 8 or 9 pm in the evening to accommodate those people who cannot call a lawyer from work.
To recap – the phrase “Pay Per Click” is very meaningful because as each new visitor is linked from the ad they responded to and then CLICKED on YOUR AD – their CLICK took them from the ad directly to your attorney website. You are then charged a fee for that visitor’s one click. The cost of the “Click Fees” vary dramatically depending on your keywords, your legal practice area, the competitiveness of that practice area, the number of other lawyers bidding on the same keywords at that exact moment in time and on and on…
We do the keyword research. We set-up and manage your PPC campaign within 72 hours.
Our services include researching and identifying the best keyword strings for your Pay Per Click Management campaign. We welcome your review and input and we want to work with you as a team we that we don’t miss anything yet at the same time keep your new advertising keywords focused so we will not not be shooting too-broadly from the hip either…
Benefits of a PPC Advertising campaign
The best benefit of Pay Per Click Advertising is that PPC produces immediate results. You can expect to see your Law Practice Website on PAGE ONE of search engine results without the wait of normal search engine optimization techniques to work your website up the charts “organically.” Then, of course, there is that whole demographic of potential clients who only click on PPC ads – so you should purpose to have some sort of PPC campaign as part of any comprehensive Attorney Internet Marketing plan.
Additional benefits of a PPC Advertising Campaign
There are a lots of benefits to a well-run PPC Campaign. Consider Radio Ads, TV ads and magazine and directory ads for a moment. Your ads in such mediums are cast far and wide to 99% of people who have ZERO legal needs. In a moderate-sized region such as Phoenix, AZ, you are blanketing about 2.3 million local residents when there are only about a 1,000 at any given time who could become a client of your law firm. Now look at the PPC model where your ad dollars are never wasted. The PPC model absolutely, positively puts the SEARCHER in touch with the SEARCHED FOR within the geographical limits determined by the lawyer paying the bill.
You are not wasting precious treasure on those who could care less or are never going to commute to visit you. In the Pay Per Click world, you get exactly what you pay for. You can set budgets as small as you wish as you learn the ropes and increase them if the funds your are spending are adding clientele and cases to your satisfaction. Many of our clients –not in the HUGE metropolitan cities but certainly in suburbia– budget as little as $50 to $100 per week. In New York City, Los Angeles, or Houston, a $500 budget per week is about the average – but the legal fees collected outweigh the cost or the program won’t make sense anyhow.
PPC Campaigns are Flexible and Adapt to your Schedule
Some of our sole-practitioners and smaller firms call us when they have a jury trial, and we simply “turn off” the PPC ads as potential clients often insist on talking directly with the attorney. Thus the PPC model is flexible. The benefits include setting exact not-to-exceed daily, weekly or monthly spending CAPS, setting days and times of ad display, the ability or “pause” the PPC ads during trials, vacations, or when your plate is just too full, and there are no long term obligations nor contracts.
It is a “smart play” to be BOTH Organically-Found and have a PPC Ad
Google, Bing and Yahoo are the three most popular PPC platforms – and as of August 2011 there are really only Google AdWords and BingAds as Microsoft purchased Yahoo – so all ads on Bing will also simultaneously be displayed on Yahoo Search. These 3 Search Engines represent 90% of ALL ONLINE SEARCHES! Yes, there are 100’s of little-know search engines but they are generally “search-partners of Google, Bing and Yahoo anyhow, and get their ads from the “Big-3.”
We provide affordable Pay Per Click Management for law practices
The huge and expensive PPC ad agencies will only take on the big accounts –companies that spend, at minimum, $10,000-$50,000 per month. Because we offer a well-rounded package of Attorney Internet Marketing services, we offer the same competent service and attention to minute detail as the big agencies –BUT with no minimums. We can put you in direct competition with your biggest and most annoying legal competitors. Let’s take some clients away from them!
If you are ready to get your message out there on a cost-effective Pay Per Click campaign, we can get you “UP & LIVE” is as little as 72 hours. Our management fees start at $6 per day ($199 / month) which is an incredible deal. There is $199 one-time only set-up fee as it may take as long as two days to set up a sophisticated PPC campaign and then $199 / month. That is it. The Clicks are charged to your credit or debit card directly – we do not pencil ourselves in the click stream as others do. We want you to get maximum value. Sign up here.
is like a man who stops winding a clock to save time.”
Get professional help with your Pay Per Click Campaign and get Page ONE visibility within 72 hours.
Don’t leave your Internet Marketing in the hands of an amateur. If your law practice wants to leverage your website traffic and increase client conversions by placing your AD directly in front of the local prospective clients needing your services, a properly set-up PPC Campaign is the solution.
Search Engine Optimization — SEO for Lawyers and why it’s Important for Success
The majority of today’s prospective law clients are finding their lawyer through an Internet search using Google, Bing or Yahoo. The old venues like TV, radio or the Yellow Pages are all but dead but for some class action, bankruptcy or tax resolution law sections. To make sure you have a shot at your share of those prospective new clients and profitable cases for your law firm, you need to work with a Lawyer Marketing Firm such as lawSITES.PRO to make sure that you are strategically positioned to capture the clients and cases you need to keep busy and grow your law practice. SEO for Lawyers pays dividends for years to come. it is a measureable investment.
At lawSITES.PRO, we know how to research, plan and execute a strong search engine optimization (SEO) campaign for law firms. As a direct result of our constant study and website SEO maintenance, our clients’ legal websites consistently rank high in organic search engine results.
SEO for Lawyers is a viable and necessary component of growing a law practice.
THE Engineer at Google that ALL Business should follow…
We take Google Seriously – We attend most of Matt Cutt’s U.S. Appearances (as you’d expect of us)
SEO is not SPAM! – That 4 word comment from THE Google Engineer that the largest global corporations would corporately-cringe if they thought that Matt was angry at them, is a word picture and admonition that all businesses and law practice owners should take to heart. Yes, it is true that Google is changing focus to a more social media logarithmic model in their quest to index everyone on planet earth for the next evolution of Google’s SEO code, but that message tells us that a key component of every businesses’ web marketing should –at minimum— understand and adhere to the traditional Google SEO text book which stresses “white hat” SEO data points that Google appreciates us working while growing our social outreach.
What is Search Engine Optimization and Why Should a Law Practice Owner Care?
Search engine optimization can be a crucial component of your Internet marketing strategy. SEO for Lawyers is mission critical. Because search engine users rarely go past the first page of search results, you need your law firm website to appear on the first page for as many keyword searches as possible. This is called having a “high page ranking.” Search engine optimization improves the visibility of your law firm’s website in these “organic” search results by focusing on the search engine’s “algorithms.”
The most commonly used search engines are Google, Bing, Yahoo, Ask, Aol, MyWebSearch, blekko, lycos, dogpile, WebCrawler, Info, InfoSpace, Search, Excite, and GoodSearch. Each one of these search engines incorporates a wide variety of undisclosed factors into its algorithms. To avoid manipulation and ensure the high quality of search results, each search engine constantly changes these algorithms. If you do not pay attention to these search engine algorithm changes, your site could quickly fall off the rankings and become virtually invisible to prospective clients.
Warren Buffet, Solo Practitioner, Boutique Law Practice, Nationally Expanding Law Practice? SEO Counts!
At lawSITES.PRO, we are constantly analyzing and adapting our SEO strategies to meet these evolving SEO changes and gravitations toward a more social media ranking algorithm. We spend significant hours focusing on factors that tend to play important roles in achieving high page rankings, such as:
- Carefully crafted URLs, title tags, meta tags and “H” tags;
- External link popularity;
- Internal link structure;
- Keyword relevancy throughout our content;
- Strategic use of social media, such as Facebook and Twitter and the potent backlinks they create.
TWO Choices: (1) Play by the Rules, or (2) Hire some shady SEO consultant
We have too much experience in doing SEO the right way, and too much to lose by getting into hot water. Our crew has been doing this (in Internet years)… well, forever! How long? —since our friends were insistently telling us back in 1996-1998: I’ll never sign up for it… but, tell me again… what is EMAIL?
We abhor and avoid any SEO practices that are questionable — iffy, trendy or viewed as “black hat” that could have a negative impact on our client’s coveted page rankings such as shortcuts like subscribing to “link farms” or “keyword spamming.” There are no shortcuts when it comes to SEO. When SEO is honestly-earned through dedicated and persistent efforts, rewards will accumulate and build as an honorable business would hope for.
What does Google’s “E N F O R C E R” Matt Cutts have to say about Black Hat SEO Techniques?
Unless this pie chart significantly changes,
—Law Firms must pay attention to Google Search
SEO: The Ethical and Conservative Path
At lawSITES.PRO, our first step in devising an effective SEO strategy for your law firm will be to define your target audience and objectives and to decide on the right mix of services we can provide that will achieve your goals. Some clients may wish to dominate a market or area of practice for their location. Others may simply wish to boost their search engine rankings. We will tailor a “White Hat” strategy that even Billy Graham would bless to get you, your family and your law practice to the top the Internet “Gotta Have” lists of ethical and trusted business lists.
Law firm SEO services we provide include:
- Coding: Our programmers engineer everything toward good SEO, including the selection of your domain name, proper , all-important meta tags.
- Content: Our content copywriters can provide law practice content that is rich in pre-engineered keywords, while also being informative and compelling for your website visitors. Our carefully chosen keywords and keyword-strings are each engineered to get a specific page found by you prospective clients as if that page were a stand-alone website.
- Directory content: If you need a hand, we will update your AVVO profile, or your LinkedIn profile with your LOGO, or graphics we designed for your new website so that all your web properties are like-branded. We will also backlink these directories to your website which can significantly improve your search engine visibility.
- Social media: We can provide your law firm with a BLOG connected to your existing or new website and set up automated software to push-publish your articles onto your Facebook business page, Twitter, and LinkedIn accounts. We will help you set up your all important Google Plus account, Pinterest, Vimeo, YouTube channel and any other social site that can grow your inbound links and drive up your search-engine ranking.
Our SEO experts will regularly monitor the progress of your SEO efforts, and measure the success of your social medial campaigns to ensure the best possible outcome for your website. When it comes to SEO and social media, it is important that you are active to see those incredible potential results.
Get Professional Web Design and SEO from lawSITES.PRO
Don’t leave your website design and critical SEO in the hands of an amateur. If your law practice website hasn’t been getting the job done, then your practice is suffering and missing daily opportunities. Get the clients and cases you deserve with professional web design from lawSITES.PRO.
Writing Compelling and SEO Friendly Content For Lawyers is a Specialty
If any profession is top-heavy with skilled and talented wordsmiths, it is the legal profession! An attorney’s career and success may possibly live and die, win or lose by the words they craft for each and every client they represent. Contracts, motions, pleadings —all are word dependent and scrutinized by skilled opponents looking for cracks, wiggly sentences that can be interpreted to fit the needed narrative, or those omissions of words that might be leveraged for a strategic advantage. Lawyers are content writers. However, Website Content Writing for lawyers is more complicated than it might appear.
While lawyers are good at making certain that the correct words, terms, and sentences are included in their legal document drafting, not every lawyer is skilled at writing more conversational and engaging content that lay people crave to find when searching the Internet for the solution to a pressing legal problem. Potential clients can find endless legal websites where they can read “legalize” or copied statutes lifted verbatim from the penal code, but that’s not what they are looking for.
Not Looking for this: PENAL CODE SECTION 240-248 — 241. (a) An assault is punishable by a fine not exceeding one thousand dollars ($1,000), or by imprisonment in the county jail not exceeding six months, or by both the fine and imprisonment. (b) When an assault is committed against the person of a parking control officer engaged in the performance of his or her duties, and the person committing the offense knows or reasonably should know that the victim is a parking control officer, the assault is punishable by a fine not exceeding two thousand dollars ($2,000), or by imprisonment in the county jail not exceeding six months, or by both the fine and imprisonment. Tedious. Boring…
Potential clients are searching for a website that paints the lawyer as skilled, compassionate and trustworthy.
A potential client who is about to be arrested for assault, isn’t going to feel all warm and fuzzy about you as a lawyer by getting another regurgitation of the penal code. Google will have taken them to the state government site already. Prospective clients will respond positively to a lawyer’s website if they deem that is professionally crafted such that you appear to be technically up-to-date; they will appreciate a site that allows them to quickly navigate your site to exactly what they are looking for (or they’ll “click” away). When they find the page they are looking for, they will spend measurable time on that page IF the page is visually scan-able; if the page is laid out with plenty of white space, with appropriate images, and with large easy to read paragraph titles that will effectively break-up the text into small, easily-digestible, non-legalize paragraphs. When your website meets some or all of these best-practices your visitors will sit back and read what you have to say. We want them to connect with you.
The whole experience is critical – the first impression of your site, the ease of navigation to a specific page, the easily scan-able page layout, a picture or video of you or your associates, your willingness to connect in words as one person to another; all of these will paint a picture that your prospective client will gauge their comfort-level with you and then decide to chat with your live assistant, email you or pick up the phone to call you.
Clients “click away” from prissy, high-brow, legalese-heavy, mostly-text, legal websites in under 60 seconds!
We get calls from lawyers seeking a website “makeover” of their 5 or 7 year old .HTML website. They know they want a CMS Website —one where changing, deleting, or adding content does not mean a mortgage payment to a programmer type. But what we also often hear is that their 5, 7 or 10 year old website was not all that successful in recruiting new law firm clients. We’d ask if we can ‘take a peek’ at the existing site to get an initial look. What we often see is a itty bitty, tiny little site with 3 or 4 pages or a site that looks like a law clerk’s nightmare: a WALL OF TEXT. Website visitors DO NOT hang out a text-only websites that are smothering walls of text. Website visitors DO NOT read websites. Website visitors do want to know if you have awesome criminal defense skills; and the they want to know how embarrassing might be that first call or meeting will be —or— do they perceive (or did your site reassure them) that you will immediately put them at ease? They also want to know that your past clients and peers hold you in high regard.
Not every lawyer can muster the enthusiasm or time to cobble together 10 to 50 pages averaging 400 to 1,000 words per page for their new website. Not every lawyer is a wordsmith when it comes to prospective clients. Not every lawyer has the persistence to draft, edit, re-edit, and then polish content for their upcoming website visitors. Most lawyers are then frustrated to learn that a polished page of content than might read well totally fails as far as good SEO practices are concerned. Content writing and SEO content copywriting is time consuming and frustrating if you have to balance running your law practice with content creation.
If you are up the the “Content Chore,” your content may still require an SEO review.
—BELOW is just 1 page of SEO-engineered legal content from a 26-page Probate & Trust Site
It can be an overwhelming task to come up with rich, user-friendly and SEO engineered content for your website. If that is your situation, we have a solution. We’ll do it for you. We write legal website content and we edit existing ineffective content when need be. Whether it’s creating new content for your new or existing website, editing existing content to re-boot a floundering website, or writing recurring BLAWG content for a law practice marketing strategy, we will help you get the best possible professional content that persuades readers and converts visitors to clients and cases.
Our Content Services
Whatever your content needs, we are here to help. We’ve researched and developed content for numerous practice areas: broad and niche including all those in bold below:
We research and write content for new and interesting law practice niches every year, so if we have not yet addressed your specialty, we’d love the challenge. No matter whether you need 5 pages or 50 pages, we can create client-friendly and Google-friendly content for your legal website.
The written content on your website is the most important aspect of your website.
At lawSITES.PRO we understand the concerns and challenges of law practices. We know how to put the Web to work for you and bring new clients and cases to your door. Have a professionals legal content copywriter craft the content for your under-populated existing site or your new site. Our client’s websites are bringing them new clients and cases each and every day. We can give your site the content it deserves. Chances are, your most aggressive and successful competitors are succeeding because they’ve chosen professional content copywriters who also understand how to dovetail the new content with great on-page SEO strategies that positively affect search engine rankings.
Great Content – Even better when written and deployed with SEO Copywriting skills.
Well-written legal website content that is keyword-targeted will help each and every page of your powerful CMS-based website get you positively ranked and found for that page’s focus with Google, Bing and Yahoo. Merging the power of clearly-written legal content with SEO strategies is referred to as SEO Copywriting which ensures the best possible search engine results page-by-page for your website.
not slapped on like icing after the cake is baked.”
Senior Program Manager, Microsoft
Get Professional Legal Content Writing ans SEO Copywriting from lawSITES.PRO
Don’t leave your website content writing and SEO Copywriting in the hands of an amateur. If your law practice website hasn’t been getting the job done, then your practice is suffering and missing daily opportunities. Get the clients and cases you deserve with professionally-written content from lawSITES.PRO.